Page 64 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:41 AM Majra-National CSR Fund launches ‘Sustainable Impact Challenge’ - WeTel World
consolidate the UAE’s pioneering stature as a beacon of progress and sustainable growth. In line with this, we invite all eligible companies
and third-sector organisations to take part in this unique initiative, paving the way for a more resilient future.”

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase their key sustainability projects and CSR
efforts, bolstering Majra’s pioneering role in supporting sustainable growth. The competition is open to companies of various sizes, from
large enterprises to SMEs, and third-sector institutions, offering a cumulative cash prize of AED 600,000 to shortlisted projects that have
made a positive impact. The challenge also encourages active public participation since the winners are determined based on both public
opinion and expert evaluations.

For her part, Sarah Shaw added, “We are pleased to introduce the ‘Sustainable Impact Challenge’ which demonstrates our ongoing efforts
to empower organisations that are driving positive transformation through exemplary CSR and sustainability initiatives. It also reflects our
vision to advance sustainable impact investments, catalysing the nation’s broader economic transformation. We invite all qualified
organisations to seize this exciting opportunity and showcase their notable initiatives focused on advancing sustainability.”

Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a sustainability-centric corporate culture in
the UAE. Moreover, Majra aims to equip institutions with the critical tools and resources needed to drive positive change through its new
initiative. Such innovative ventures play a crucial role in supporting the UAE’s sustainable development journey, while also increasing
sustainable impact investments.

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