Page 67 - MAJRA PR REPORT - FEBRUARY 2025

2/28/25, 9:42 AM Majra-National CSR Fund launches ‘Sustainable Impact Challenge’
The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase their key sustainability projects and
CSR efforts, bolstering Majra’s pioneering role in supporting sustainable growth. The competition is open to companies of various
sizes, from large enterprises to SMEs, and third-sector institutions, offering a cumulative cash prize of AED 600,000 to shortlisted
projects that have made a positive impact. The challenge also encourages active public participation since the winners are
determined based on both public opinion and expert evaluations.

For her part, Sarah Shaw added, “We are pleased to introduce the ‘Sustainable Impact Challenge’ which demonstrates our ongoing
efforts to empower organisations that are driving positive transformation through exemplary CSR and sustainability initiatives. It
also reflects our vision to advance sustainable impact investments, catalysing the nation’s broader economic transformation. We
invite all qualified organisations to seize this exciting opportunity and showcase their notable initiatives focused on advancing
sustainability.”

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Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a sustainability-centric corporate
culture in the UAE. Moreover, Majra aims to equip institutions with the critical tools and resources needed to drive positive change
through its new initiative. Such innovative ventures play a crucial role in supporting the UAE’s sustainable development journey,
while also increasing sustainable impact investments.

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