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2/28/25, 9:36 AM Majra launches ‘Sustainable Impact Challenge’ at Investopia 2025 - Emirati Times

Majra launches ‘Sustainable Impact Challenge’ at Investopia

2025

The challenge also encourages active public participation since the winners are determined based on both
public opinion and expert evaluations.

By News BureauFeb 27, 2025

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Image Supplied | Cropped by ET
Abu Dhabi: Majra – National CSR Fund launched the premier edition of its ‘Sustainable Impact Challenge’ in
the UAE during ‘Investopia 2025’.
The trailblazing initiative was launched under the patronage of HE. Abdulla bin Touq Al Marri, Minister of
Economy and Chairman of Majra’s Board of Trustees, in the presence of HE Abdullah Al Saleh,
Undersecretary of the Ministry of Economy and Vice Chairman of the Board of Trustees of Majra, alongside
Sarah Shaw, Executive Director of Majra.
The initiative aims to showcase and honor impactful corporate social responsibility (CSR) initiatives,
reaffirming Majra’s unwavering commitment to driving sustainable national development in key priority
sectors.
HE Abdullah Al Saleh said that, “Guided by the directives of our wise leadership, the UAE has adopted a
highly progressive and forward-thinking approach to development, with a specific emphasis on advancing
key Sustainable Development Goals (SDGs) through initiatives such as ‘Green Agenda 2030’. Innovative
ventures such as the ‘Sustainable Impact Challenge’ can help us achieve these goals much faster, while
positioning the UAE as a global hub for innovation and responsible business practices.”
HE added that, “As a leading federal entity, Majra remains steadfast in its efforts to foster a dynamic
ecosystem where businesses can flourish and create lasting impact. Moreover, by identifying and
empowering organizations committed to sustainability, Majra strives to consolidate the UAE’s pioneering

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