Page 12 - Global Edge PR Report - March 2025

Reprogramming Aging: How Epigenetic is Reshaping Longevity with Science Research Wellness
Our primary focus is on slowing the impact of time on our cells. If we can help the body’s cells act younger, we reduce the
risk of some of the conditions associated with advancing age. However, as we age, we all experience some level of
dysfunction in one or more of our body’s systems. It could be an issue with your cardiovascular system or the
development of a neurological condition as you age. Each cell within each system has specific needs and functions.

We spend time understanding where things may go wrong and seek natural ingredients that target these issues with the
goal of resolving the causes of cellular problems rather than just patching you up by dealing with suppressing the
symptoms. This long-term approach is more effective and can help the body, over time, correct these issues.
Epigenetics plays a crucial role in aging. How do SRW’s products leverage epigenetic science to influence gene
expression and promote longevity?

Epigenetics is the field of study that examines how information is expressed from our DNA. It is a rapidly advancing area
of research that has helped us understand that while our genes serve as the instruction set determining who we are as
individuals, they play a much smaller role in our long-term health than we previously thought. It is now understood that
our environment and lifestyles have a much greater impact—close to 90%—on how healthy we are as we age.
This is an incredible insight as it means we all have significant opportunity to be healthier for longer by changing the way
that we approach aging and by adopting a healthy aging philosophy, adopting healthy lifestyles and taking certain
supplements, we can literally change the amount of time in good health we spend on this amazing planet.
The Middle East is emerging as a key player in the global anti-aging industry. What opportunities do you see in this
market, and how do you plan to position SRW to meet the region’s growing demand for longevity solutions?

I was recently at the Hevolution conference in Riyadh, and it was inspiring to see the leadership and impact that the
Middle East is having in the healthy aging space. Hevolution’s mission to improve healthspan – the time we spend healthy
throughout our lives – will have a multi-generational impact, and I hope that this leadership resonates around the world.

The Middle East also has a younger population becoming aware that they can age better than any previous generation.
This awareness, coupled with the focus on health being the new wealth, will be a megatrend, and with it, there will be a
demand for evidence-based and clinically proven solutions. SRW is positioned to meet these demands.

Harsh weather conditions in the GCC, such as extreme heat and sun exposure, can accelerate aging. How do your
formulations address the specific environmental challenges of this region?

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