Page 35 - MBRF PR REPORT - MAY 2025

5/21/25, 11:46 AM MBRF launches ISO manual to boost sustainable economy - Emirati Times
The manual also addresses complex challenges faced by organizations in the digital age,
particularly regarding the management of expansive datasets, the urgent need for innovation,

and the burgeoning role of AI in enhancing services.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said that, “This trailblazing step highlights
our keen awareness of the integral link between knowledge management, innovation, and

artificial intelligence, which are the primary enablers of institutional success in the digital era.

The manual’s launch symbolizes the establishment of an integrated management system.”

Image Supplied | Cropped by ET

“The manual highlights the UAE’s long-standing vision to nurture a knowledge-based economy

with a global competitive edge, thereby enhancing efficiency and opportunities. Hence, we
view technology not merely as a strategic tool but as a gateway to a better future shaped by

highly integrated and innovative management ecosystems,” HE Huwaireb added.

The manual is based on the Integrated Management System (IMS), which brings multiple
management systems under a unified framework to elevate operational efficiency, streamline

procedures, and achieve institutional integration while ensuring auditing and regulatory
compliance.

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