Page 39 - MBRF PR REPORT - MAY 2025

5/21/25, 11:47 AM The world’s first manual integrating ISO standards for knowledge, innovation, and AI launched by MBRF | Al Bawaba
Innovation and AI Advisor. MBRF is one of the first organizations to have created such a
role.
The manual serves as a powerful strategic tool for institutions to build smart and flexible
operational systems that can keep pace with ongoing trends led by digital transformation and
the growth of the knowledge-based economy, while meeting future demands. It also
contributes to the objectives of the ‘UAE Centennial 2071’ and Dubai Government’s
digitalization initiatives by embracing the principles of integration, innovation, and the
ethical use of AI in policy and public service design.
Furthermore, the manual acts as an open invitation to both public and private sector entities
to transition from traditional administrative models to more cohesive and proactive
ecosystems. Leveraging the technical and knowledge-based support offered by MBRF,
interested entities can enhance their institutional performance and bolster their preparedness
for the future, further consolidating the UAE’s position as a global hub of knowledge-driven
and innovative solutions.

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