Page 108 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)

VeraViews To Transform UAE Digital Advertising

With Blockchain Under NextGen FDI

By OneArabia
Published: Friday, September 13, 2024, 14:03 [GST]

The Ministry of Economy has revealed that VeraViews will be established in the UAE under the
NextGen FDI initiative. VeraViews is a new digital advertising platform that uses distributed ledger
technology to verify ad views, eliminate harmful content, and prevent media supply chain misuse
through its Proof of View technology.

Currently beta-testing its video-ad-serving product, VeraViews plans to set up its global
headquarters in Dubai's Media City. This move supports the UAE's efforts to regulate a complex
advertising ecosystem, ensuring marketing budgets reach verifiable audiences through accredited
agencies and publishers.

Dr. Thani Al Zeyoudi, Minister of State for Foreign Trade, stated, "The NextGen FDI initiative
continues to welcome cutting-edge companies that are developing and deploying advanced
technology to enhance some of our most important industries. VeraViews' distributed ledger
technology based advertising platform has the potential to revolutionise the media sector here in
the UAE – and, ultimately, across the world."

https://www.onearabia.me/local/veraviews-launches-under-uae-nextgen-fdi-programme-011-
66919.html