Page 106 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)
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9/25/24, 3:12 PM                         VeraViews to revolutionize media sector in UAE under NextGen FDI
        The company, currently beta-testing its video-ad-serving platform, will set up its

        global headquarters in Dubai’s Media City. This will support the UAE’s regulatory


        efforts in advertising ecosystem, ensuring marketing budgets reach verifiable

        audiences through accredited agencies and publishers.




        VeraViews is the latest company to benefit from the Ministry of Economy’s

        NextGen FDI program, which aims to strengthen the UAE’s competitiveness by

        attracting innovative companies with a package of market-entry fundamentals,

        such as fast-track incorporation, bulk visa-issuance and access to banking and


        commercial real estate.



        Powered by patented blockchain technology, Its open-ledger advertising platform


        has the potential to streamline the advertiser-publisher relationship, detect and

        eliminate malicious actors from the sector, while helping to establish the UAE as

        the world’s safest digital advertising ecosystem.







                       “The NextGen FDI initiative continues to


                      welcome cutting-edge companies that are


                  developing and deploying advanced technology

                       to enhance some of our most important


                       industries. VeraViews’ distributed ledger                     Dr. Thani bin Ahmed Al
                                                                                     Zeyoudi
                                                                                     UAE Minister of State for
                   technology based advertising platform has the                     Foreign Trade


                   potential to revolutionize the media sector here in the UAE – and,


                      ultimately, across the world. Advertising is a crucial means for

                  companies to build their business, expand their customer base and


                    promote their products and services, and it is vital we are able to



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