Page 106 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)
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9/25/24, 3:12 PM VeraViews to revolutionize media sector in UAE under NextGen FDI
The company, currently beta-testing its video-ad-serving platform, will set up its
global headquarters in Dubai’s Media City. This will support the UAE’s regulatory
efforts in advertising ecosystem, ensuring marketing budgets reach verifiable
audiences through accredited agencies and publishers.
VeraViews is the latest company to benefit from the Ministry of Economy’s
NextGen FDI program, which aims to strengthen the UAE’s competitiveness by
attracting innovative companies with a package of market-entry fundamentals,
such as fast-track incorporation, bulk visa-issuance and access to banking and
commercial real estate.
Powered by patented blockchain technology, Its open-ledger advertising platform
has the potential to streamline the advertiser-publisher relationship, detect and
eliminate malicious actors from the sector, while helping to establish the UAE as
the world’s safest digital advertising ecosystem.
“The NextGen FDI initiative continues to
welcome cutting-edge companies that are
developing and deploying advanced technology
to enhance some of our most important
industries. VeraViews’ distributed ledger Dr. Thani bin Ahmed Al
Zeyoudi
UAE Minister of State for
technology based advertising platform has the Foreign Trade
potential to revolutionize the media sector here in the UAE – and,
ultimately, across the world. Advertising is a crucial means for
companies to build their business, expand their customer base and
promote their products and services, and it is vital we are able to
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