Page 102 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)

9/25/24, 3:12 PM Anti-Fraud Advertising Platform Veraviews Launches In UAE Under Ministry Of Economy's Nextgen FDI Program

Anti-Fraud Advertising Platform Veraviews

Launches In UAE Under Ministry Of Economy's

Nextgen FDI Program

Date Share on Facebook Tweet on Twitter
9/13/2024 7:18:46 AM

(MENAFN- Dubai PR Network)

VeraViews uses distributed ledger technology to verify advertising views, identify fraudulent

activity and eliminate the dissemination of harmful content

The GCC is one of the fastest-growing media markets in the world, projected to reach US$6.9

billion by the end of 2024
HE Al Zeyoudi:“As the region's leading media marketplace, the UAE welcomes the VeraViews

team and looks forward to working in unison to establish a new advertising model that can

earn the full confidence of brands, publishers and customers”

Abu Dhabi, UAE – September 13, 2024: The Ministry of Economy has announced that
VeraViews, a pioneering new digital advertising platform that uses distributed ledger
technology to verify advertising views, eliminate the dissemination of harmful content and

prevent bad actors from using the media supply chain to fund ad scams and extremist sites
with its proprietary Proof of View technology, will be incorporated in the UAE under the

NextGen FDI initiative. The company, which is currently beta-testing its video-ad-serving
product, will establish its global headquarters in Dubai's Media City and support the UAE's

efforts in regulating an increasingly complex advertising ecosystem – ensuring marketing
budgets reach verifiable audiences via properly accredited agencies and publishers.

VeraViews is the latest enterprise to take advantage of the Ministry of Economy's NextGen

FDI program, which seeks to enhance the UAE's competitiveness by attracting innovative
companies with a package of market-entry fundamentals, including fast-track incorporation,

bulk visa-issuance and access to banking and commercial real estate. Its open-ledger
advertising platform is powered by patented blockchain technology and has the potential to

not only simplify the advertiser-publisher relationship but identify and ultimately eliminate

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