Page 100 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)

VeraViews launches in UAE under MoE’s NextGen

FDI Programme

September 13, 2024 / 4:06 PM

Sharjah 24 – WAM: The Ministry of Economy (MoE) has announced that VeraViews will be
incorporated in the UAE under the NextGen FDI initiative.
VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to
verify advertising views, eliminate the dissemination of harmful content and prevent bad actors
from using the media supply chain to fund ad scams and extremist sites with its proprietary Proof of
View technology.

The company, which is currently beta-testing its video-ad-serving product, will establish its global
headquarters in Dubai's Media City and support the UAE's efforts in regulating an increasingly
complex advertising ecosystem – ensuring marketing budgets reach verifiable audiences via
properly accredited agencies and publishers.

VeraViews is the latest enterprise to take advantage of the Ministry of Economy's NextGen FDI
programme, which seeks to enhance the UAE's competitiveness by attracting innovative companies
with a package of market-entry fundamentals, including fast-track incorporation, bulk visa-
issuance and access to banking and commercial real estate.

https://sharjah24.ae/en/Articles/2024/09/13/ZX44