Page 96 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)

9/25/24, 3:10 PM Anti-fraud advertising platform VeraViews launches in UAE under Ministry of Economy's NextGen FDI Program
Anti-fraud advertising platform VeraViews launches

in UAE under Ministry of Economy's NextGen FDI

Program

VeraViews uses distributed ledger technology to verify advertising views, identify fraudulent activity and
eliminate the dissemination of harmful content
The GCC is one of the fastest-growing media markets in the world, projected to reach US$6.9 billion by the

end of 2024
HE Al Zeyoudi: “As the region’s leading media marketplace, the UAE welcomes the VeraViews team and
looks forward to working in unison to establish a new advertising model that can earn the full confidence of
brands, publishers and customers”

Abu Dhabi, UAE – September 13, 2024: The Ministry of Economy has announced that VeraViews, a pioneering
new digital advertising platform that uses distributed ledger technology to verify advertising views, eliminate the
dissemination of harmful content and prevent bad actors from using the media supply chain to fund ad scams and

extremist sites with its proprietary Proof of View technology, will be incorporated in the UAE under the NextGen
FDI initiative. The company, which is currently beta-testing its video-ad-serving product, will establish its global
headquarters in Dubai’s Media City and support the UAE’s efforts in regulating an increasingly complex advertising
ecosystem – ensuring marketing budgets reach verifiable audiences via properly accredited agencies and

publishers.

VeraViews is the latest enterprise to take advantage of the Ministry of Economy’s NextGen FDI program, which
seeks to enhance the UAE’s competitiveness by attracting innovative companies with a package of market-entry
fundamentals, including fast-track incorporation, bulk visa-issuance and access to banking and commercial real

estate. Its open-ledger advertising platform is powered by patented blockchain technology and has the potential to
not only simplify the advertiser-publisher relationship but identify and ultimately eliminate malicious actors from the
sector, at the same time contributing toward making the UAE the safest digital advertising ecosystem in the world.

According to His Excellency Dr Thani Al Zeyoudi, Minister of State for Foreign Trade, the announcement

represents an important addition to both the UAE’s innovation ecosystem and its media landscape. “The NextGen
FDI initiative continues to welcome cutting-edge companies that are developing and deploying advanced
technology to enhance some of our most important industries. VeraViews’ distributed ledger technology based
advertising platform has the potential to revolutionize the media sector here in the UAE – and, ultimately, across
the world. Advertising is a crucial means for companies to build their business, expand their customer base and

promote their products and services, and it is vital we are able to create an industry that is transparent and
trustworthy, and an arena in which every dollar spent by our enterprises receives a dollar’s worth of value. As the
region’s leading media marketplace, the UAE welcomes the VeraViews team and looks forward to working in

unison to establish a new advertising architecture that can earn the full confidence of brands, publishers and
customers.”

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