Page 92 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)
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9/25/24, 3:10 PM Anti-fraud digital advertising platform VeraViews launches in UAE - GulfToday
Anti-fraud digital advertising
platform VeraViews launches in
UAE
13 Sep 2024
Dignitaries at the event.
The Ministry of Economy has announced that VeraViews will be incorporated in the UAE
under the NextGen FDI initiative.
VeraViews is a pioneering new digital advertising platform that uses distributed ledger
technology to verify advertising views, eliminate the dissemination of harmful content and
prevent bad actors from using the media supply chain to fund ad scams and extremist sites
with its proprietary Proof of View technology.
The company, which is currently beta-testing its video-ad-serving product, will establish its
global headquarters in Dubai's Media City and support the UAE's efforts in regulating an
increasingly complex advertising ecosystem – ensuring marketing budgets reach verifiable
audiences via properly accredited agencies and publishers.
https://www.gulftoday.ae/business/2024/09/13/anti-fraud-digital-advertising-platform-veraviews-launches-in-uae 1/2
