Page 90 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)

'VeraViews' launches in UAE under Ministry of Economy’s NextGen FDI Programme

• Friday, September 13, 2024 1:44 PM

• 2 minutes Reading

• Summary

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ABU DHABI, 13th September, 2024 (WAM) -- The Ministry of Economy has announced that
VeraViews will be incorporated in the UAE under the NextGen FDI initiative.

VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to
verify advertising views, eliminate the dissemination of harmful content and prevent bad actors
from using the media supply chain to fund ad scams and extremist sites with its proprietary Proof of
View technology.

The company, which is currently beta-testing its video-ad-serving product, will establish its global
headquarters in Dubai's Media City and support the UAE's efforts in regulating an increasingly
complex advertising ecosystem – ensuring marketing budgets reach verifiable audiences via
properly accredited agencies and publishers.

VeraViews is the latest enterprise to take advantage of the Ministry of Economy's NextGen FDI
programme, which seeks to enhance the UAE's competitiveness by attracting innovative companies

https://www.wam.ae/en/article/b5605fr-veraviews-launches-uae-under-ministry-
economy%E2%80%99s