Page 591 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)

IGCF: Experts on how residency policies and

culture attract talent

September 04, 2024 / 6:07 PM

Sharjah 24: The scope and challenges of government marketing strategies are being conveyed to a
team of enthusiastic media and marketing professionals as well as aspirants primarily from various
UAE entities by former United Nations official and public administration expert Dr. Guido Bertucci
at the 13th edition of the International Government Communication Forum (IGCF 2024) taking
place on September 4-5, 2024 at Expo Centre Sharjah.

Titled ‘Government Marketing and Nation Branding Program’ and organised by the United Nations
Institute for Training and Research (UNITAR) in collaboration with the United Nations Department of
Economic and Social Affairs (UNDESA), the programme gave valuable insights into the strategic
marketing of nations and how government channels can successfully navigate the public
communication platforms. Bertucci, who is the Executive Director of the US-based think tank
Governance Solutions International, gave a comprehensive round-up of the various factors that
rule the domain in his presentation titled “What is Government Marketing”.

The interactive workshop saw media and marketing personnel from Abu Dhabi, Dubai, Fujairah as
well as Sharjah government departments take part in group exercises and question and answer
sessions. The Whispering Exercise, for instance, had Bertucci whisper a sentence to one person in
each group and they were to whisper it to the person seated next to them and the last member of

https://sharjah24.ae/en/Articles/2024/09/04/IGCF-2024-Experts-on-how-residency-policies-and-
culture-attract-talent