Page 592 - MOE ENGLISH PR REPORT - SEPTEMBER 2024 (Part 2)

each group had to repeat it aloud to the class. Through this exercise, he was able to point out the
errors that can happen in oral communication.

Bertucci dwelt on the success factors, marketing channels, challenges, and key components of
government marketing to give an all-round picture of government communication strategies. He
pointed out how bureaucratic red tape, lack of financial resources or political sensitivity can hold
back effective communication and suggested the need for SMART – specific, memorable,
attainable, relevant and time-bound – characteristics for communication tools.

He identified 8 reasons for the success of government marketing, including culture, organization,
planning, management, knowledge and skills, marketing information and measurement, resources,
and outputs and results.

Organised by the Sharjah Government Media Bureau (SGMB), IGCF 2024, themed ‘Agile
Governments.. Innovative Communication’, has brought together senior officials, industry leaders,
decision-makers, researchers, and communication experts from government and private sectors,
as well as media professionals from around the globe to envision and shape the future of
government communication. The two-day event will see 14 training sessions in collaboration with
UNITAR to enhance ‘nation-branding’ and government marketing strategies.

https://sharjah24.ae/en/Articles/2024/09/04/IGCF-2024-Experts-on-how-residency-policies-and-
culture-attract-talent