Page 170 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/17/25, 1:13 PM Emirates Franchise Association Opens Pavilion at Istanbul International Franchise and Commercial Agencies Exhibition - Middle E…
Her Excellency Noor Al Tamimi emphasised that the Association’s participation in the exhibition
is closely aligned with its strategic vision to advance the UAE’s franchise sector. She

stated: “This exhibition constitutes an important global platform for introducing Emirati brands
and highlighting the quality of their products and services. It reflects the UAE’s commitment to

enhancing the competitiveness of the private sector and expanding the horizons of economic
and investment cooperation with various countries.

”She further noted that the Association firmly believes that active involvement in such

international events presents a strategic opportunity to increase the UAE’s presence in global
markets, explore new avenues for commercial expansion, and build high-quality partnerships.

“These efforts support business sustainability and contribute significantly to national economic
growth, fully aligned with the visionary leadership’s commitment to fostering entrepreneurship

and establishing the UAE as a global centre for franchising and innovation,” she added.

Praises for UAE Pavilion:

Emirates Franchise Association Pavilion Draws Acclaim at Exhibition

The Emirates Franchise Association’s pavilion attracted a significant number of visitors and

garnered widespread acclaim throughout the exhibition. Attendees commended the
Association’s organisation and the exceptional quality of Emirati offerings, highlighting the

innovative approaches demonstrated by national companies in brand design and contemporary
franchising techniques. Representatives of participating Emirati companies praised the

Association for its exemplary coordination of their involvement and for providing essential
technical and promotional support. They emphasised that this initiative strongly reflects the

Association’s commitment to empowering the private sector and creating genuine opportunities
for expansion into international markets.

Series of Strategic Meetings:

During its participation in the exhibition, the Emirates Franchise Association will organise a
series of bilateral meetings and site visits to several Turkish companies within the franchise
sector. These activities aim to strengthen mutual cooperation and promote the exchange of

expertise regarding best practices in brand development and franchise management. The

programme will also feature a meeting between the Association’s delegation and the Bursa
Chamber of Commerce and Industry. This session will explore opportunities for collaboration

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