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10/17/25, 1:15 PM Emirates Franchise Association Opens Pavilion At Istanbul International Franchise And Commercial Agencies Exhibition - UrduPoint
initiative aims to strengthen Emirati brands’ global reach and promote cross-

border business collaboration.

The pavilion was opened by Saeed Thani Al Dhaheri, UAE Ambassador to

Türkiye, in the presence of Noor Al Tamimi, President of the EFA, Maher Al Aleeli,

Vice President, EFA board members, and representatives from the Ajman and

Fujairah Chambers of Commerce.

The participation under the theme “Be Your Own Franchise” underscores the

EFA’s commitment to expanding the presence of Emirati brands in

international markets and supporting trade cooperation between the UAE and

Türkiye.

Al Dhaheri said the EFA’s presence highlights the deepening economic relations
between the two nations and the private sector’s key role in expanding global

brand footprints. He reaffirmed the UAE Embassy’s commitment to supporting

initiatives that foster economic cooperation and mutual prosperity.

Al Tamimi noted that the exhibition offers a valuable opportunity to promote

Emirati products and services globally and to forge high-
quality business partnerships that enhance the competitiveness

of UAE enterprises.

The Emirates Franchise Association pavilion attracted strong

attention from visitors, who praised the creativity and professionalism of Emirati
participants. The delegation will hold a series of bilateral meetings and site visits

with Turkish companies, including a session with

the Bursa Chamber of Commerce and Industry, to explore cooperation

opportunities in retail, hospitality, food, and services.

The UAE’s franchise sector continues to expand rapidly, with over 600 franchise

companies and 2,000 brands generating annual revenues exceeding

US$27 billion and recording a compound annual growth rate of about 15 percent.

Meanwhile, Türkiye’s franchise sector, valued at around US$55 billion, comprises

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