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innovation, supporting SMEs, and establishing homegrown entrepreneurship as a fundamental

driver of economic growth in Abu Dhabi and the UAE. Through this platform, we deliver
customised programmes and service recommendations that meet the specific requirements of

each business, while focusing on empowering national entrepreneurs and boosting their

economic contribution."

The platform introduces a vast lineup of cutting-edge features, contributing to enhancing the

efficiency and capabilities of service providers and enabling them to manage listing processes
and handle applications through smart programmes and advanced data analytics.

The Enterprise Journey platform features a unified SME digital marketplace, offering access

to financial and non-financial services across eight key areas. Furthermore, it offers an AI-
powered advisory and chatbot that recommend services and automate request pathways, along

with a real-time service management system powered by Microsoft Dynamics 365 CRM, and
interactive dashboards tracking SME engagement, service demand, and ecosystem

performance.

Visitors at the GITEX Global 2025 can get a first-hand experience of the Enterprise Journey

platform, alongside a full suite of innovative services and a range of financial and non-financial

initiatives offered by KFED, at the Abu Dhabi Government Pavilion.

-Ends-

About Khalifa Fund for Enterprise Development:

The Khalifa Fund is an independent, non-profit organisation affiliated with Abu Dhabi Government. Its mission
is to nurture the culture of entrepreneurship, promote innovation, and offer support for small and medium-sized
enterprises (SMEs) within the UAE through a balanced ecosystem.

Founded in 2007, the Fund was established to align with the vision of the late Sheikh Khalifa Bin Zayed Al
Nahyan.

To learn more about the Khalifa Fund for Enterprise Development, please visit: www.khalifafund.ae