Page 30 - NAFFCO PR REPORT - January 2024

2/1/24, 2:52 PM NAFFCO: First Electric Fire Fighting Truck In The MENA Region
better solutions that ensure successful outcomes. Intelligent surveillance systems, flexible infrastructure, and
autonomous emergency response vehicles are just a few examples of the industry’s efforts to foster innovation.

Effectiveness and efficiency are the cornerstones of any life safety solution. Manufacturers and suppliers are
constantly integrating state-of-the-art technologies into conventional safety measures to improve these aspects.
Advanced sensors, real-time data analytics, and improved communication systems all contribute to the overall
effectiveness and efficiency of life safety solutions. With timely and accurate information at their disposal, these
innovations allow first responders to act quickly and decisively in critical situations.

With features like an integrated 360-degree warning light system, electronic tank level indicators, a fully
controlled and customisable digital sign board for traffic control messages, and a 4x camera for monitoring the
environment which operates automatically in reverse or with other signals, the vehicle is also a true
representation of innovation in the emergency response industry.

As evidenced, NAFFCO’s electrical fire truck represents an important change in the landscape of emergency
response vehicles, thanks to its use of cutting-edge technology which not only improves effectiveness and
efficiency, but also reduces response time and fosters sustainability. These disruptive solutions are poised to set
new industry standards, encourage innovation, and shed light on the future of emergency response systems that
are powered by advanced technologies and a multifaceted approach.

Mr. Ali Al Khatib, Naffco Group Managing Director, said emphasizes the global shift towards climate change and
carbon emissions. In a ground-breaking move, Naffco leads as the first in the Mena region to adopt a
comprehensive approach, making significant strides in fostering sustainability.

Naffco’s innovative approach extends to integrating cutting-edge (AI) and (IIOT) technologies into all fire and life
safety products and systems, fostering a sustainable future.

Notably, last year, we proudly manufactured the first electric ambulance in the Mena region. This year, our
success continues with the development of the Electric Fire truck. As Naffco encompasses various types of Fire
and Life vehicles, this pioneering approach will resonate across our diverse range, contributing to a safer and
more sustainable world.

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