Page 32 - NAFFCO PR REPORT - January 2024

2/1/24, 2:52 PM NAFFCO: First Electric Fire Fighting Truck In The MENA Region | Web Release
Similarly, innovation also plays a crucial role in driving the evolution of life safety solutions.

Producers and suppliers are actively looking into new strategies to address current, as well as potential

challenges to shape better solutions that ensure successful outcomes. Intelligent surveillance systems,
flexible infrastructure, and autonomous emergency response vehicles are just a few examples of the

industry’s efforts to foster innovation.

Effectiveness and efficiency are the cornerstones of any life safety solution. Manufacturers and

suppliers are constantly integrating state-of-the-art technologies into conventional safety measures to

improve these aspects. Advanced sensors, real-time data analytics, and improved communication
systems all contribute to the overall effectiveness and efficiency of life safety solutions. With timely

and accurate information at their disposal, these innovations allow first responders to act quickly and

decisively in critical situations.

With features like an integrated 360-degree warning light system, electronic tank level indicators, a

fully controlled and customisable digital sign board for traffic control messages, and a 4x camera for
monitoring the environment which operates automatically in reverse or with other signals, the vehicle

is also a true representation of innovation in the emergency response industry.

As evidenced, NAFFCO’s electrical fire truck represents an important change in the landscape of

emergency response vehicles, thanks to its use of cutting-edge technology which not only improves

effectiveness and efficiency, but also reduces response time and fosters sustainability. These disruptive
solutions are poised to set new industry standards, encourage innovation, and shed light on the future of

emergency response systems that are powered by advanced technologies and a multifaceted approach.

Mr. Ali Al Khatib, Naffco Group Managing Director, said emphasizes the global shift towards climate

change and carbon emissions. In a ground-breaking move, Naffco leads as the first in the Mena region

to adopt a comprehensive approach, making significant strides in fostering sustainability.

Naffco’s innovative approach extends to integrating cutting-edge (AI) and (IIOT) technologies into all

fire and life safety products and systems, fostering a sustainable future.

Notably, last year, we proudly manufactured the first electric ambulance in the Mena region. This year,

our success continues with the development of the Electric Fire truck. As Naffco encompasses various

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