Page 21 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023
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Moreover, during the second day of the Integrate Summit stage, Takashi Kudo,


               Communications Director of international arts collective TeamLab, reaffirmed that TeamLab


               Phenomena Abu Dhabi will be completed in 2024 and is set to be an immersive, inspirational

               space at the intersection of art and technology, which will be the first large scale TeamLab


               project in the MENA region.





               He further discussed how digital technology has transformed artistic expression and liberated


               it from physical constraints, as well as ways that digital technology can make interactive art


               possible and allow visitors to experience the world around them from a new perspective.




               Kudo expressed that, after growing up here, he feels the UAE is like a second home and, once


               open, the country’s new 17,000 sqm Phenomena will house an environment that generates


               diverse phenomena shapes and forms the featured artworks,  within a  distinctive  curved

               architecture that is crucial in giving the artworks a space to develop naturally as if they were


               life forms.





               The summit's agenda will continue to focus on key subjects, with the closing stage exploring


               business-critical digital  signage, phygital stores with XR, content-driven 3D advertising,

               remote delivery of events, new revenue streams opened by Pro AV technologies, and more.
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