Page 26 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

By attending these thought-provoking debates on current industry trends - such as the future

of the Pro AV sector, the growing use of virtual and AI technology and IoT, the rising giant of

eSports, touchless transportation journey, remote delivery of events, phygital stores with XR,
new revenue streams unlocked by AV - visitors can learn about the latest advancement in

technology and best practices from leading industry experts to stay up-to-date with the latest

trends and improve their work procedures, ultimately leading to greater success in the

industry.

Various vertical markets will also be explored, including the use of Pro AV systems to support

the EdTech community and the advancement of its integration into the larger entertainment

industry to deliver immersive and engaging experiences for audiences.

Joe Way, Director of Learning Environments at the University of Southern California, said: “We
are honoured to take part in Integrate Middle East to help educators learn how to significantly

accelerate the development of the educational process using cutting-edge technological

solutions that have had a remarkable impact on the sector, as well as to explore the critical

role of visual tools in education and learning. I am delighted to be presenting a thematic talk
on ‘Hybrid Learning – Lessons from Building an Award-Winning Digital Campus,’ which will be

centred on topics such as the role of AV technologies in facilitating more interactive and

immersive educational experiences, integrating augmented reality, blockchain, and the
metaverse into learning space and how flipped classrooms are transforming educational

systems by leveraging innovative technologies.”

Those attending can discover the full spectrum of pioneering Pro AV technology and explore

products and solutions for digital signage, command and control rooms, live events, and smart

buildings from Pro AV technology providers across the globe.

Integrate Middle East will provide an ideal platform to exhibit innovative Pro AV technology

solutions, offering a competitive edge and the most recent in-depth analyses of best practises.

The metaverse, AI, virtual reality (VR), and augmented reality (AR), are some of the most

significant solutions that are revolutionising the evolving market. To support the Pro AV