Page 30 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Investors globally are recognising the potential of this market in the Middle East and Africa

and by 2027, it is anticipated that in the MENA, the sector will be worth AED 26 billion (USD

iii
7 billion) . Regionwide, Egypt currently has the largest share in growing EdTech ecosystems,
with 1,500 Edtech companies, followed by the UAE and KSA.
iv

Furthermore, the region is home to a budding start-up ecosystem that has been developing

specific EdTech solutions that use innovative technological advancements like blockchain,

augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and robotics. The

maturity of the UAE’s education industry will further support the implementation of

digitalisation in higher education, as the country’s government has been making tremendous

efforts to promote technology in schools, with numerous initiatives in place that foster a

v
future-focused learning ecosystem that is one of the fastest growing regionally.

To support the EdTech community and promote its integration into the larger entertainment

business as well as a number of other vertical markets, Integrate Middle East will establish a

special focus on the field of Pro AV systems. The full spectrum of AV technology providers,
including digital signage, displays, and solutions, are all available for visitors to explore. With

the Integrate Middle East Summit addressing important subject areas and advancing the

future of education, visitors can further get insightful information from industry specialists.

Further evolution in the education space, combining education and entertainment –

edutainment – is gaining popularity as a significant tool that is driving learner engagement.

Gamification, real-time simulation, as well as AR and VR technologies, have been incorporated

to make learning enjoyable and interesting. These innovative solutions leverage media, games,

toys, and experiences and produce better educational outcomes as well as help in student

retention.