Page 35 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Once audio-visual integrators have determined which digital displays are most suitable for the needs

of employees and the building itself, the data collected from smart buildings will become an integral

part of the workplace environment. People can view the data on digital displays throughout the office,
which creates more interactive experiences for building occupants by displaying wayfinding

information, personalised messages, and social media feeds. As a result, staff will be cognisant of

what’s happening behind closed doors and have a more significant amount of environmental
awareness.

The role of digital signage and other cutting-edge Pro AV solutions in addressing environmental issues
will be also discussed at the Integrate Middle East through a keynote on ‘The Smarter Buildings of the

Future’. Industry expert Yasser Ahmed, Director of Digital Buildings and Software, Schneider
Electric, UAE, will discuss themes including next-gen Pro Av solutions, efficient utilisation of IoT, data-

driven Pro AV interfaces, and scalable Pro AV solutions for smart buildings and designs and share his
valuable insights on smart building and highlight the importance of employing eco-friendly products

and building automation features.

In addition to various scalable AV solutions for smart buildings and designs, the presentation will also

highlight several sustainable AV practices and solutions based on IoT and open APIs that assist

companies in the Middle East and Africa in reducing energy consumption and environmental effects.

The market for smart buildings is on track to experience significant growth over the coming years, with

the adoption of Pro AV solutions playing a key role in driving this growth. As more buildings become
‘smart,’ companies are well-positioned to capitalise on this trend and help shape the future of the built

environment.

Integrate Middle East, the premier event for the AV integration value chain, will bring together experts,

specialists, and companies working in the smart building market to explore the effects of cutting-edge

AV technologies on the market for smart buildings and how these ground-breaking solutions are
altering the functionality of buildings, showcasing a range of comprehensive and integrated solutions

and systems targeted at optimising building operations and increasing efficiency.