Page 34 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

building market as they can be used to increase efficiency, develop smarter equipment maintenance
protocols, create a healthier building environment, and save resources and time.

Integrate Middle East aims to explore and highlight these emerging and more established Pro AV
technologies that are transforming the smart building industry and optimising the way buildings are

managed.

The three-day exhibition and summit will provide an excellent platform for exhibitors from the Pro AV

industry to showcase their latest technology innovations and comprehensive solutions that are leading

the way in the Smart Buildings sector.

Ragheed Haydar, Area Manager – Middle East at Lightware Visual Engineering, said: “We are

excited to present our latest technology innovations and comprehensive solutions at the debut edition
of Integrate Middle East. During the event, our team will highlight key concepts, features, and benefits

of our state-of-the-art AV signal management solutions, which are designed to serve every application,

requirement, and budget. We expect the event to offer a dynamic platform to further explore the needs
of the industry in the region.”

As the UAE prepares to host Cop 28 in November 2023 and emphasises the importance of robust ESG
strategies, there is a growing need to leverage smart technology. This presents a unique opportunity

to improve building management practices, enhance sustainability efforts, and drive innovation in the

industry.

Michael Bosworth, Executive Vice President, Enterprise, at Christie, added: “We are thrilled to

exhibit our end-to-end visual solutions of projection, flat panels, and content management which
transform spaces to provide dynamic experiences, at Integrate Middle East. We deliver comprehensive

and integrated solutions for installations including lobbies, meeting rooms, and auditoriums using our

expertise in AV technologies. Working with our partners, we can assist building managers and owners
in developing more effective and welcoming spaces.”

According to a report by MarketsandMarkets, the digital signage market in smart buildings is expected

ii
to grow from $6.1 billion in 2018 to $13.2 billion by 2023, at a CAGR of 16.7 per cent as data
generated by smart buildings can be of great relevance in ‘narrowcasting’ to the building’s users.