Page 31 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning

Environments at the University of Southern California will present a thematic talk on ‘Hybrid

Learning – Lessons from Building an Award-Winning Digital Campus.’ He will explore the role

of Pro AV technologies in facilitating a more interactive and immersive educational experience,

concentrating on integrating AR, blockchain, and the metaverse into learning space design.

These advanced technologies are also being utilised to develop and train in-house talents.

Companies are currently embracing interactive technologies that heighten employee

engagement, with solutions such as machine learning, VR/AR equipment, and artificial

intelligence, being utilised across enterprises. With the e-learning market quickly expanding in

the MEA region, it is anticipated that learning processes in this region will further be

modernised. Another reason for the expansion of the e-learning market is organisations being

pushed to launch creative learning initiatives to enhance employee skill sets.

As part of this, the debut edition of Integrate Middle East is set to provide the only platform

for all Pro AV and media industry thought leaders to contribute to the growth of the

entertainment sector and several vertical markets in the UAE.

Co-located with CABSAT, the region’s foremost media, entertainment, and satellite

communications show, Integrate Middle East builds on synergies to create a unique and highly

anticipated business platform for the Pro AV and system integration industry to benefit from.

-end-

About Dubai World Trade Centre: With a vision to make Dubai the world’s leading destination for all
major exhibitions, conferences, and events, DWTC has evolved from being the regional forerunner of

the fast-growing MICE industry into a multi-dimensional business catalyst, focusing on Venues, Events

and Real Estate Management. Complementary to the primary service offerings are a range of value-