Page 38 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

market would be worth USD 33.29 billion, growing at a CAGR of 43.7 per cent. ***Data
Bridge Market Research’s analysis on the Middle East and Africa smart home industry,

presented a valuation of USD 6.40 billion in 2021 and is projected to reach USD 31.64 billion

by 2029, growing at a CAGR of 16.80 per cent over the period. In this light, the summit’s
agenda will highlight key topics including business-critical digital signage, phygital stores with

XR, content-driven 3D advertising, remote delivery of events, new revenue streams unlocked
by AV technologies and more.

Bartosz Jankowski, CEO, Behind the Stage said: “Concept, in my opinion, is king, and
technology is an instrument for implementing bold and innovative ideas. We are highly

optimistic that the inaugural edition of Integrate Middle East 2023 summit will present a range
of novel opportunities to the AV and media technology community for long-term growth and

development. Being involved in the development of Virtual Production in the United Arab

Emirates, I look forward to sharing insightful information on the industry’s potential for growth
in the region.”

Riju George, Group Director, Exhibitions, from organisers DWTC said: "We are delighted
to host this regional platform in the UAE that will boost the Pro AV community with insights

from industry thought leaders. Since the event is taking place in conjunction with CABSAT,

we believe that it will further present significant opportunities for Pro AV tech leaders and
integrated solution buyers to explore the market's growth potential and promote the

professional use of technology to enhance spaces and experiences across all vertical markets."

Through this debut edition, Integrate Middle East will create a unique platform for technology
leaders and integrated solution buyers from the intersecting worlds of education, media,

entertainment, hospitality, retail and communication to help them leverage the vast potential of

the evolving entertainment sector and other vertical markets.

Visitors at the event can explore products and solutions for digital signage, command and

control rooms, live events and smart buildings from Pro AV technology providers across the
globe. Integrate Middle East 2023 is anticipated to boost the region’s Pro AV technology sector