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at Integrate Middle East to buyers from the intersecting worlds of Education, Media,
Entertainment, Hospitality, Retail and Communication,” Otaibi said.

Riju George, Group Director, Exhibitions, DWTC, said: “As the organiser of CABSAT, we have been
hosting the media and broadcast industry, and its buyer groups, for the last 28 years. With many

integrators already visiting CABSAT for many years, the addition of Integrate Middle East builds

on great synergies for solution providers and buyers looking for a platform to tap into the strong
growth potential in the AV industry in the MENA region.”

For more information, visit: www.integrateme.com

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About Dubai World Trade Centre: With a vision to make Dubai the world’s leading destination for all
major exhibitions, conferences and events, DWTC has evolved from being the regional forerunner of the

fast-growing MICE industry into a multi-dimensional business catalyst, focusing on Venues, Events and
Real Estate Management. Complementary to the primary service offerings are a range of value-added
services from media/advertising, engineering and technical consultation and wedding planning, security
services and an award-winning hospitality portfolio.

About Integrate Middle East: Integrate Middle East is a leading forum and sourcing platform for the
global AV and Media Technology community that connects technology leaders with integrated solution
buyers from the Education, Media, Entertainment, Hospitality, Retail, and Communication sectors. The

platform provides an opportunity to expand businesses, gain access to cutting-edge solutions from the
top broadcast, AV, and media technology providers worldwide, as well as discover the best practices
established across markets. As an interactive platform for pro AV manufacturers and integrators,
Integrate Middle East showcases a range of products and services, along with interactive learning zones,
multi-conferencing demo areas, and smart home simulators.