Page 259 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Behind the Stage; Jon Sidwick, President of Collabtech; Michael Panagiotakis,

Event Director of Viola; Ralph Bejjani, Head of Production Calyx; and Elie Honain,
CEO of Questamong other experts, who will share their insights on emerging

trends and major issues prevalent in the sector.

According to a recent market report, the Pro AV market is expected to grow at a

CAGR of 7.9 percent between 2022 and 2027, with the market size in the region,
including the Middle East and Africa region, estimated to increase by US$113.26

billion. Additionally, **Data Bridge Industry Research's report indicates that by
2029, the Middle East and Africa’s virtual reality market would be worth US$33.29

billion, growing at a CAGR of 43.7 percent. Data Bridge Market Research’s
analysis on the Middle East and Africa smart home industry, presented a

valuation of US$6.40 billion in 2021 and is projected to reach US$31.64 billion by
2029, growing at a CAGR of 16.80 percent over the period. In this light, the
summit’s agenda will highlight key topics including business-critical digital

signage, phygital stores with XR, content-driven 3D advertising, remote delivery
of events, new revenue streams unlocked by AV technologies and more.

Related video: UP Global Investors Summit 2023: Mukesh Ambani says a bold

new India is taking shape (The Times of India)

Riju George, Group Director, Exhibitions, from organisers DWTC, said, "We are

delighted to host this regional platform in the UAE that will boost the Pro AV
community with insights from industry thought leaders. Since the event is taking
place in conjunction with CABSAT, we believe that it will further present

significant opportunities for Pro AV tech leaders and integrated solution buyers
to explore the market's growth potential and promote the professional use of

technology to enhance spaces and experiences across all vertical markets."

Through this debut edition, Integrate Middle East will create a unique platform
for technology leaders and integrated solution buyers from the intersecting
worlds of education, media, entertainment, hospitality, retail and communication

to help them leverage the vast potential of the evolving entertainment sector and
other vertical markets.

https://www.msn.com/en-ae/news/other/integrate-middle-east-2023-to-congregate-pro-av-industry-
pioneers-to-spotlight-key-market-trends/ar-AA18pjZm