Page 263 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

3/9/23, 1:56 PM Integrate Middle East 2023 to congregate Pro AV Industry pioneers to spotlight key market trends
will spotlight the latest Pro AV technologies through demonstrations, educational sessions and
discussion as well as inspire the professional community to adopt new trends in the sector.

Integrate Middle East 2023 is scheduled to be held from May 16 to 18, 2023 at the Dubai World

Trade Centre. The event will gather industry thought leaders including Adrian Cotterill, Editor-in-
Chief, DailyDOOH; Ravi Rao, Founding Partner & CEO, TurboStart; Keith Nielsen, Founder of

Voodooh; Bartosz Jankowski, CEO, Behind the Stage; Jon Sidwick, President of Collabtech;
Michael Panagiotakis, Event Director of Viola; Ralph Bejjani, Head of Production Calyx; and Elie
Honain, CEO of Questamong other experts, who will share their insights on emerging trends and

major issues prevalent in the sector.

According to a recent market report, *the Pro AV market is expected to grow at a CAGR of 7.9 per
cent between 2022 and 2027, with the market size in the region, including Middle East and Africa

region, estimated to increase by USD 113.26 billion. Additionally, **Data Bridge Industry Research's
report indicates that by 2029, the Middle East and Africa’s virtual reality market would be worth USD
33.29 billion, growing at a CAGR of 43.7 per cent. ***Data Bridge Market Research’s analysis on

the Middle East and Africa smart home industry, presented a valuation of USD 6.40 billion in 2021
and is projected to reach USD 31.64 billion by 2029, growing at a CAGR of 16.80 per cent over the
period. In this light, the summit’s agenda will highlight key topics including business-critical digital

signage, phygital stores with XR, content-driven 3D advertising, remote delivery of events, new
revenue streams unlocked by AV technologies and more.

Bartosz Jankowski, CEO, Behind the Stage said: “Concept, in my opinion, is king, and technology is

an instrument for implementing bold and innovative ideas. We are highly optimistic that the
inaugural edition of Integrate Middle East 2023 summit will present a range of novel opportunities to
the AV and media technology community for long-term growth and development. Being involved in

the development of Virtual Production in the United Arab Emirates, I look forward to sharing
insightful information on the industry’s potential for growth in the region.”

Riju George, Group Director, Exhibitions, from organisers DWTC said: "We are delighted to host

this regional platform in the UAE that will boost the Pro AV community with insights from industry
thought leaders. Since the event is taking place in conjunction with CABSAT, we believe that it will

further present significant opportunities for Pro AV tech leaders and integrated solution buyers to
explore the market's growth potential and promote the professional use of technology to enhance
spaces and experiences across all vertical markets."

Through this debut edition, Integrate Middle East will create a unique platform for technology

leaders and integrated solution buyers from the intersecting worlds of education, media,

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