Page 330 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

2/8/23, 11:07 AM Integrate Middle East 2023 launches in Dubai on May 16 - Business - Economy and Finance - Emirates24|7
Co-located with CABSAT, the long-running trade event for the media technology
sector, expecting 14,000 visitors, Integrate Middle East builds on synergies to
create a unique and highly-anticipated platform for the pro AV and system
integration industry to benefit from.

Visitors will be able to explore products and services from the entire pro AV
technology provider universe, ranging from world-class command and control
centres (C3), touchless displays, and advanced pro-audio to vibrant immersive

pro-visual live event solutions, future stores, and the latest options in hybrid
working and campuses.

Tapping into global industry trends.

Integrate Middle East launches at a key time when market intelligence shows
that the global Pro AV Market is prospering and set to reach USD 518.26 billion
by end of 2027. Revolutionary technological advancements and decisive
worldwide industry trends are expected to direct the positive growth of the global

pro-AV market during the forecast period.

This includes; AV over IP creating efficiencies: expected to grow by 60% GAGR
from 2019 to 2025, Real-time audio and 3D visuals in the metaverse: AR/VR
market predicted to grow up to USD 252.16 billion by 2028, and Digital Signage
Market size is expected to grow from to USD 27.8 billion by 2026, at a CAGR of
11.2% from 2021 to 2026.

Visitors and exhibitors at Integrate Middle East will be able to tune into these
new business synergies from the intersecting worlds of Education, Media,
Entertainment, Hospitality, Retail, and Communication, as well as Corporate,

Events, and Real Estate.

Emerging trends and debating points will be up for discussion at the Integrate
Middle East Summit which will cover themes including smart buildings, the
metaverse, and the future of work, as well as business-critical digital signage,
and sustainable design, as they align with the AV industry and its agenda.
Attendees can hear from world-class speakers and industry specialists, such as

Arno Buskop, Global Data, and Technology Director, Kinetic Worldwide; Joe Way,
Director of Learning Environments, University of Southern California; and Yiannis
Cabolis, Director of Technology Innovation, Electrosonic, while also making the
most of valuable networking opportunities.

The industry guru and MC, Bob Snyder, will be presiding over the discussions; a
well-known speaker for the AV, IT, IoT and smart building industries. As an editor,

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