Page 334 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

2/8/23, 11:07 AM Integrate Middle East 2023 set to kick off on May 16 at DWTC
Co-located with CABSAT, the long-running trade event for the media technology sector,

expecting 14,000 visitors, Integrate Middle East builds on synergies to create a unique and

highly-anticipated platform for the pro AV and system integration industry to benefit from.

Visitors will be able to explore products and services from the entire pro AV technology
provider universe, ranging from world-class command and control centres (C3), touchless

displays, and advanced pro-audio to vibrant immersive pro-visual live event solutions,

future stores, and the latest options in hybrid working and campuses.

Tapping into global industry trends

Integrate Middle East launches at a key time when market intelligence shows that the

global Pro AV Market is prospering and set to reach USD 518.26 billion by end of 2027.

Revolutionary technological advancements and decisive worldwide industry trends are

expected to direct the positive growth of the global pro-AV market during the forecast

period.

This includes; AV over IP creating efficiencies: expected to grow by 60% GAGR from 2019
to 2025, Real-time audio and 3D visuals in the metaverse: AR/VR market predicted to grow

up to USD 252.16 billion by 2028, and Digital Signage Market size is expected to grow from

to USD 27.8 billion by 2026, at a CAGR of 11.2% from 2021 to 2026.

Visitors and exhibitors at Integrate Middle East will be able to tune into these new business

synergies from the intersecting worlds of Education, Media, Entertainment, Hospitality,

Retail, and Communication, as well as Corporate, Events, and Real Estate.

Emerging trends and debating points will be up for discussion at the Integrate Middle East

Summit which will cover themes including smart buildings, the metaverse, and the future of
work, as well as business-critical digital signage, and sustainable design, as they align with

the AV industry and its agenda. Attendees can hear from world-class speakers and industry

specialists, such as Arno Buskop, Global Data, and Technology Director, Kinetic

Worldwide; Joe Way, Director of Learning Environments, University of Southern California;

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