Page 55 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Integrate Middle East, the new learning and networking event for the entire Professional
Audio Visual (Pro AV) integration value chain, successfully concluded its three-day

exhibition today, Thursday, May 18, 2023.
The three-day event presented the forum for the global Pro AV and Media Technology

communities to gather and exchange the most recent developments and best practices in
the industry. Co-located with CABSAT 2023 in its 29 edition, the inaugural edition took
th
place at the Dubai World Trade Centre, where a dedicated show floor highlighted the

power of integrated Pro AV technology solutions.
Among the live and interactive demonstrations was a 3D digital experience on a 100 sqm

LED digital wall, and an experiential interaction opportunity with a 90 sqm screen, both
constructed by Absen, a provider of digital display solutions. Other features around the
show floor included Pro AV displays including an Interactive Learning Zone; Multi-

Conference Demo Arena; Smart Home Simulator; Digital Signage, Education Technologies;
Command and Control Rooms, and Live Event Solutions.

Speaking about the event, Jaswinder Guleria, Industry Development Director MEA of Absen,
said: “It was a delightful experience to showcase our big 8k resolution screen with high-

quality colour image as a unique feature at the Integrate Middle East. Full HD and 4k have
been quite popular in recent times, so we wanted to showcase our 8k resolution screen as

something extraordinary for people to see and which is soothing to the eyes. Currently, the
staging and rental industry is witnessing a demand for such solutions, as most shows are
broadcasted live. Our key concept was to showcase that our products can enable people to

view shows exactly as it can be seen in person.”

Khalid Sweidan, Vice President of Sales at ROE Visual (Middle East and Africa), added: “It

was a pleasure to showcase our cutting-edge LED display technology at the first edition of
Integrate Middle East. By exhibiting our flexible and versatile suite of products, we aimed
to position ourselves as the go-to LED solutions provider in the region and assist our

clients in delivering advanced solutions to the market. Integrate Middle East served as an
ideal platform for us to strengthen our client relations and engage in expanding our

network.”

https://www.broadcastprome.com/news/integrate-me-2023-brings-its-inaugural-edition-to-successful-
conclusion/