Page 58 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/19/23, 1:43 PM Integrate Middle East 2023 brings its launch event to a successful conclusion, with praise from 70+ founding exhibitors
Trade Centre, where a dedicated show floor highlighted the power of integrated Pro AV technology
solutions.

Among the live and interactive demonstrations was a 3D digital experience on a 100 sq m LED

digital wall, and an experiential interaction opportunity with a 90 sq m screen, both constructed by
Absen, a leading provider of digital display solutions. Other features around the show floor included

Pro AV displays including an Interactive Learning Zone; Multi-Conference Demo Arena; Smart
Home Simulator; Digital Signage, Education Technologies; Command and Control Rooms, and
Live Event Solutions.

Jaswinder Guleria, Industry Development Director MEA of Absen, said: “It was a delightful
experience to showcase our big 8k resolution screen with high-quality colour image as a unique
feature at the Integrate Middle East. Full HD and 4k have been quite popular in the recent times, so

we wanted to showcase our 8k resolution screen as something extraordinary for people to see and
which is soothing to the eyes. Currently, the staging and rental industry is witnessing a demand for
such solutions, as most shows are broadcasted live. Our key concept was to showcase that our

products can enable people to view shows exactly as it can be seen in person.”

Khalid Sweidan, Vice President Sales at ROE Visual (Middle East and Africa) said, “It was a
pleasure to showcase our cutting-edge LED display technology at the first edition of Integrate

Middle East. By exhibiting our flexible and versatile suite of products, we aimed to position

This year’s Summit heard speakers fromShure, Global Signage Alliance, HL Group, Newtek,
HQWS, the University of Southern California, and other organisations, provide presentations,
speaker sessions, and panel discussions for attendees.

Commenting on this, Elie Honain, CEO at Quest stated: “I was extremely honoured to be one of
the speakers in a panel at Integrate ME 2023. The event has provided an excellent platform for

networking with leaders and professionals in the AV industry from across the world as well as for
exploring innovative avenues within the industry. It further holds significance as it provided

participating companies with a great opportunity to connect with various renowned global brands
and form alliances that will aid in their business growth and expansion in the region. I would like to
congratulate the organisers of the event, whose relentless efforts and meticulous planning from the

beginning to end have made Integrate ME a resounding success. It was carried out with great
professionalism, and we anticipate an even better edition next year.”

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