Page 85 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/18/23, 11:08 AM Integrate Middle East highlights AV innovation on Day Two

Integrate Middle East highlights AV

innovation on Day Two

Wed 17-05-2023 19:46 PM

DUBAI, 17th May, 2023 (WAM) -- Integrate Middle East garnered global recognition from
the Pro AV and media technology communities during its inaugural edition at the Dubai
World Trade Centre (DWTC) from May 16 to 18, 2023.

In addition to showcasing the latest trends and technologies in the Pro AV industry, the
exhibition's first day featured a series of sessions and panel discussions at the Integrate ME
2023 Summit. Led by international thought leaders and industry experts, the discussions
covered a wide range of topics, including Immersive Digital Experiences for the Hospitality
and Healthcare Sector, AI and the Digital Signage Industry, Redefining Visual Experiences
and the Evolution of Display Technologies. The sessions also explored various significant
trends and challenges facing the Pro AV ecosystem.

On the second day of the conference, debates continued with talks on The Critical Role of
Audio in the Workplace, focusing on fostering positive work culture through audio solutions,
and eSports as a Serious Business for AV, delving into potential market opportunities within
the eSports sector.

During the Integrate Summit, Takashi Kudo, Communications Director of international arts
collective TeamLab, confirmed that TeamLab Phenomena Abu Dhabi will be completed in
2024. The project aims to create an immersive, inspirational space at the intersection of art
and technology, marking TeamLab's first large-scale venture in the MENA region. Kudo
highlighted how digital technology has revolutionised artistic expression, breaking free from
physical constraints and offering visitors a new perspective on the world around them.

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