Page 88 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/18/23, 11:08 AM Integrate Middle East continues to drive business development with second day's innovation and debate
Day two of the conference saw the debates continue to include talks on The Critical Role of Audio in
the Workplace, which focussed on developing and sustaining positive work culture through audio

solutions, and eSports as a Serious Business for AV, which explored potential market opportunities
from the titular sector.

Moreover, during the second day of the Integrate Summit stage, Takashi Kudo, Communications
Director of international arts collective TeamLab, reaffirmed that TeamLab Phenomena Abu Dhabi

will be completed in 2024 and is set to be an immersive, inspirational space at the intersection of art
and technology, which will be the first large scale TeamLab project in the MENA region.

He further discussed how digital technology has transformed artistic expression and liberated it

from physical constraints, as well as ways that digital technology can make interactive art possible
and allow visitors to experience the world around them from a new perspective.

Kudo expressed that, after growing up here, he feels the UAE is like a second home and, once

open, the country’s new 17,000 sqm Phenomena will house an environment that generates diverse
phenomena shapes and forms the featured artworks, within a distinctive curved architecture that is
crucial in giving the artworks a space to develop naturally as if they were life forms.

The summit's agenda will continue to focus on key subjects, with the closing stage exploring
business-critical digital signage, phygital stores with XR, content-driven 3D advertising, remote
delivery of events, new revenue streams opened by Pro AV technologies, and more.

Co-located with CABSAT, Integrate Middle East provides a forum to highlight the newest and most

ground-breaking Pro AV technologies through demonstrations, educational sessions, and debate,
as well as inspiring and informing the professional community regarding new trends in the sector.

Attendees at Integrate Middle East were able to tune into these new business opportunities and
synergies from the many specialist areas that actively engage with Pro AV technology, including
Education, Media, Entertainment, Hospitality, Retail, and Communication, as well as Corporate,

Events, and Real Estate, leading to a positive response from exhibitors.

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