Page 91 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/18/23, 11:08 AM Integrate Middle East makes a global impact at inaugural Pro AV Exhibition in Dubai
In addition to showcasing the latest trends and technologies in the Pro AV

industry, the exhibition's first day featured a series of sessions and panel

discussions at the Integrate ME 2023 Summit. Led by international thought

leaders and industry experts, the discussions covered a wide range of

topics, including Immersive Digital Experiences for the Hospitality and

Healthcare Sector, AI and the Digital Signage Industry, Redefining Visual

Experiences and the Evolution of Display Technologies. The sessions also

explored various significant trends and challenges facing the Pro AV

ecosystem.

On the second day of the conference, debates continued with talks on The

Critical Role of Audio in the Workplace, focusing on fostering positive work

culture through audio solutions, and eSports as a Serious Business for AV,

delving into potential market opportunities within the eSports sector.

During the Integrate Summit, Takashi Kudo, Communications Director

of international arts collective TeamLab, confirmed that TeamLab

Phenomena Abu Dhabi will be completed in 2024. The project aims to

create an immersive, inspirational space at the intersection of art and

technology, marking TeamLab's first large-scale venture in the MENA

region. Kudo highlighted how digital technology has revolutionised artistic

expression, breaking free from physical constraints and offering visitors a

new perspective on the world around them.

The summit's agenda will continue to address key subjects, with the

closing stage exploring business-critical digital signage, phygital stores with

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