Page 94 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

On the second day of the conference, debates continued with talks on The Critical
Role of Audio in the Workplace, focusing on fostering positive work culture
through audio solutions, and eSports as a Serious Business for AV, delving into
potential market opportunities within the eSports sector.

During the Integrate Summit, Takashi Kudo, Communications Director of
international arts collective TeamLab, confirmed that TeamLab Phenomena Abu
Dhabi will be completed in 2024. The project aims to create an immersive,
inspirational space at the intersection of art and technology, marking TeamLab’s
first large-scale venture in the MENA region. Kudo highlighted how digital
technology has revolutionised artistic expression, breaking free from physical
constraints and offering visitors a new perspective on the world around them.

The summit’s agenda will continue to address key subjects, with the closing stage
exploring business-critical digital signage, phygital stores with XR, content-driven
3D advertising, remote delivery of events, new revenue streams enabled by Pro
AV technologies, and more.

Integrate Middle East, co-located with CABSAT, provides a platform to showcase
the latest and most innovative Pro AV technologies through demonstrations,
educational sessions, and discussions. The event aims to inspire and inform
professionals about emerging trends in the sector. It caters to various industries,
including education, media, entertainment, hospitality, retail, communication,
corporate, events, and real estate.

The exhibition will run until May 18, 2023, with the anticipation of significant
outcomes during its final day. Attendees can explore a wide range of products and
solutions from global Pro AV technology providers, including digital signage,
cutting-edge command and control rooms, Pro AV tech for live events, and smart
buildings.

https://dubaiforum.me/integrate-middle-east-highlights-av-innovation-on-day-two/