Page 99 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

PRESSR: Integrate Middle East

continues to drive business

development with second day's

innovation and debate

May 17, 202317:33 GMT+4
Dubai: Integrate Middle East draws praise from global Pro AV and media technology
communities on day two of its debut edition at the Dubai World Trade Centre (DWTC)
from May 16–18, 2023.

As well as showcasing the latest trends and technologies from the Pro AV industry, the
first day of the exhibition featured a number of sessions and panel discussions at the
Integrate ME 2023 Summit. Led by international thought leaders and experts from the
sector, topics under analysis ranged from Immersive Digital Experiences for the
Hospitality and Healthcare Sector to AI and the Digital Signage Industry, Redefining
Visual Experiences and the Evolution of Display Technologies, as well as covering
many significant trends and challenges facing the Pro AV eco-system.

Day two of the conference saw the debates continue to include talks on The Critical
Role of Audio in the Workplace, which focussed on developing and sustaining positive
work culture through audio solutions, and eSports as a Serious Business for AV, which
explored potential market opportunities from the titular sector.

Moreover, during the second day of the Integrate Summit stage, Takashi Kudo,
Communications Director of international arts collective TeamLab, reaffirmed that
TeamLab Phenomena Abu Dhabi will be completed in 2024 and is set to be an
immersive, inspirational space at the intersection of art and technology, which will be
the first large scale TeamLab project in the MENA region.

He further discussed how digital technology has transformed artistic expression and
liberated it from physical constraints, as well as ways that digital technology can
make interactive art possible and allow visitors to experience the world around them
from a new perspective.

Kudo expressed that, after growing up here, he feels the UAE is like a second home
and, once open, the country’s new 17,000 sqm Phenomena will house an environment
that generates diverse phenomena shapes and forms the featured artworks, within a
distinctive curved architecture that is crucial in giving the artworks a space to
develop naturally as if they were life forms.

https://www.tradingview.com/news/reuters.com,2023-05-17:newsml_Zaw9pFTmJ:0/