Page 104 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/18/23, 11:10 AM Company News in Egypt: Integrate Middle East Continues to Drive Business Development with Second Day's Innovation and De…
completed in 2024 and is set to be an immersive, inspirational space at the intersection of art and
technology, which will be the first large scale TeamLab project in the MENA region.

He further discussed how digital technology has transformed artistic expression and liberated it from
physical constraints, as well as ways that digital technology can make interactive art possible and allow
visitors to experience the world around them from a new perspective.

Kudo expressed that, after growing up here, he feels the UAE is like a second home and, once open, the
country’s new 17,000 sqm Phenomena will house an environment that generates diverse phenomena
shapes and forms the featured artworks, within a distinctive curved architecture that is crucial in giving

the artworks a space to develop naturally as if they were life forms.

The summit's agenda will continue to focus on key subjects, with the closing stage exploring business-
critical digital signage, phygital stores with XR, content-driven 3D advertising, remote delivery of events,
new revenue streams opened by Pro AV technologies, and more.

Co-located with CABSAT, Integrate Middle East provides a forum to highlight the newest and most
ground-breaking Pro AV technologies through demonstrations, educational sessions, and debate, as well
as inspiring and informing the professional community regarding new trends in the sector.

Attendees at Integrate Middle East were able to tune into these new business opportunities and
synergies from the many specialist areas that actively engage with Pro AV technology, including
Education, Media, Entertainment, Hospitality, Retail, and Communication, as well as Corporate, Events,
and Real Estate, leading to a positive response from exhibitors.

Shawn Zhang, Sales Manager MEA of LP DisplayhT, said: “Integrate Middle East proved to be an ideal

platform for industry professionals to share their expertise and insights on the pro-AV sector while
witnessing various solutions that were showcased at the exhibition. We are pleased to have been a part
of the event and showcase our innovative LED solutions that utilise technologies such as SMD, TOPCOB,
Flip Chip MicroLEDs, and Flip Chip MIP. Our fine pixel-pitch LED walls are an ideal solution for meeting
rooms, control rooms, experience centres, galleries, and broadcasting for visualisation. Furthermore,
these LED walls address traditional LCD issues by offering seamless splicing, the best colour uniformity,
easy maintenance, more electricity-friendly, and infinity sizes. We are delighted to participate in the

exhibition and exhibit innovative solutions that have the potential to revolutionise the Pro AV sector.”

www.cnegypt.com/2023/05/integrate-middle-east-continues-to.html 2/3