Page 103 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/18/23, 11:10 AM Company News in Egypt: Integrate Middle East Continues to Drive Business Development with Second Day's Innovation and De…

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Integrate Middle East Continues to Drive Business

Development with Second Day's Innovation and Debate

Dubai, May 17, 2023: Integrate Middle East draws praise from global Pro AV and media technology
communities on day two of its debut edition at the Dubai World Trade Centre (DWTC) from May 16–18,
2023.

As well as showcasing the latest trends and technologies from the Pro AV industry, the first day of the
exhibition featured a number of sessions and panel discussions at the Integrate ME 2023 Summit. Led by
international thought leaders and experts from the sector, topics under analysis ranged from Immersive

Digital Experiences for the Hospitality and Healthcare Sector to AI and the Digital Signage Industry,
Redefining Visual Experiences and the Evolution of Display Technologies, as well as covering many
significant trends and challenges facing the Pro AV eco-system.

Day two of the conference saw the debates continue to include talks on The Critical Role of Audio in the
Workplace, which focussed on developing and sustaining positive work culture through audio solutions,
and eSports as a Serious Business for AV, which explored potential market opportunities from the titular

sector.

Moreover, during the second day of the Integrate Summit stage, Takashi Kudo, Communications Director
of international arts collective TeamLab, reaffirmed that TeamLab Phenomena Abu Dhabi will be

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