Page 12 - GAUTAM RICE PR RPEORT MAY 2025

5/23/25, 9:58 AM Gautam Rice pioneers’ artificial intelligence technologies to ensure optimum grain uniformity and purity - Middle East Business New…
Gautam Rice pioneers’ artificial

intelligence technologies to ensure

optimum grain uniformity and purity

May 21, 2025 11

Gautam General Trading, the UAE-based parent company behind the Gautam Rice brand, sets

new industry standards by leading the adoption of advanced artificial intelligence (AI)
technologies to further to improve grain consistency, product safety, and processing efficiency.

The brand’s pioneering integration of the AI-powered SORTEX optical sorting system marks a
significant move towards enhancing grain uniformity, ensuring consistent purity, and meeting

global food safety expectations.

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As the UAE embraces AI in agriculture and logistics, Gautam Rice is leading the way in food-
grade AI sorting to detect grain size and colour and remove contaminants. AI-powered SORTEX

systems can meticulously inspect each grain to detect and remove even the most minute
imperfections, thus guaranteeing consistent quality, visual appeal, and consumer satisfaction.

Gautam Rice’s current use of AI-driven quality control demonstrates how technology can
elevate traditional practices, especially as automation integrates more deeply into modern food

production.

Gautam Aggarwal, Managing Director of Gautam General Trading, said, “Our investments in AI

enable us to deliver rice of unmatched consistency and quality, while minimising waste and
enhancing efficiency. This represents a proud step forward in our quest to blend tradition and

innovation. Besides this, our teams use data-driven demand forecasting to improve inventory
control, reduce waste, and strengthen procurement strategies. These proactive strategies not

only boost operational efficiency but also reflect the company’s commitment to sustainability
and ethical production. By combining innovation and tradition, we are pleased to provide

consumers worldwide with the purest, quality Basmati rice.”

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