Page 10 - HyperPay REPORT - MARCH 2024

Press Release

HyperPay showcases its upgraded ‘HyperSight’ Analytic

Tool at LEAP 2024 Conference

The company has introduced a new dashboard to its ‘HyperSight’ tool with a
range of new features, all of which are targeted at supporting data-driven
decision-making for businesses

13 March 2024- HyperPay, the leading payment gateway provider in the MENA region,
showcased the upgraded version of its ‘HyperSight’ analysis tool at the recently held LEAP
2024 Conference in Riyadh. The newly enhanced tool boasts a cutting-edge dashboard
equipped with innovative features designed to transform real-time data analysis and
visualisation for businesses in the fintech sector.

HyperPay’s participation in the LEAP 2024 Conference demonstrates its unwavering
commitment to fostering the growth and innovation of the fintech industry in the region while
offering assistance to companies in the sector through various innovative solutions. The new
dashboard of HyperSight includes a variety of intuitive features, including visualisation,
tracking, monitoring, filtering, and data exploration capabilities. These features enable
businesses to effortlessly monitor crucial metrics such as transaction volume, overall revenue,
acceptance rates, and decline reasons, providing invaluable insights to inform strategic
decision-making.

Muhannad Ebwini, Founder and CEO of HyperPay stated: “We are pleased to have
participated in the LEAP 2024 Conference and showcased our upgraded HyperSight tool,
which aims to empower businesses by unlocking the power of data. Through this solution, we
seek to enable companies to take informed actions based on real-time, reliable data and
insights. The LEAP 2024 Conference served as an excellent opportunity for us to shed light on
our solutions, share our vision and connect with the global tech community. Our participation
in this event aligns with our commitment to advance the growth of the fintech industry through
numerous diverse financial solutions.”

The HyperSight tool facilitates the identification of patterns and trends in sales, customer
behaviour, and performance over time. It also generates reports on a variety of payment
processing-related topics, including daily summaries, keeps close tabs on possible fraud
attempts and suspicious activity in real time, as well as efficiently manages chargebacks by
reviewing payment details. Furthermore, it determines and resolves the issues that affect
conversion rates, such as abandoned carts and unsuccessful payments, and allows to
experiment with various payment options, checkout procedures, and promotional offers in
order to enhance customer experiences. To raise the average order value, the tool provides
flexible payment alternatives, such as installment plans or recurring billing, as well as utilises
data to tailor communications and websites to customers’ preferences.

Additionally, the tool offers self-service tools where customers can monitor their orders, update
their payment details, and control subscriptions. To promote transparency and trust, the tool
provides real-time transaction confirmations and notifications. It further analyses customer