Page 3 - HyperPay REPORT - MARCH 2024
P. 3
PR REPORT
HyperPay
March 2024
2 Press Releases were issued for HyperPay.
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 661,100
*Arabic Total Value of Spend 1:4 AED 2,644,400
English Total AED 537,000
*English Total Value of Spend 1:4 AED 2,148,000
TOTAL AED 4,792,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
