Page 65 - HyperPay REPORT - MARCH 2024

3/15/24, 12:01 PM HyperPay showcases its upgraded ‘HyperSight’ Analytic Tool at LEAP 2024 Conference | MENAFN.COM
dashboard of HyperSight includes a variety of intuitive features, including visualisation,
tracking, monitoring, filtering, and data exploration capabilities. These features enable

businesses to effortlessly monitor crucial metrics such as transaction volume, overall revenue,
acceptance rates, and decline reasons, providing invaluable insights to inform strategic

decision-making.
Muhannad Ebwini, Founder and CEO of HyperPay stated: “We are pleased to have
participated in the LEAP 2024 Conference and showcased our upgraded HyperSight tool,

which aims to empower businesses by unlocking the power of data. Through this solution, we

seek to enable companies to take informed actions based on real-time, reliable data and
insights. The LEAP 2024 Conference served as an excellent opportunity for us to shed light
on our solutions, share our vision and connect with the global tech community. Our

participation in this event aligns with our commitment to advance the growth of the fintech
industry through numerous diverse financial solutions.”

The HyperSight tool facilitates the identification of patterns and trends in sales, customer
behaviour, and performance over time. It also generates reports on a variety of payment

processing-related topics, including daily summaries, keeps close tabs on possible fraud
attempts and suspicious activity in real time, as well as efficiently manages chargebacks by

reviewing payment details. Furthermore, it determines and resolves the issues that affect
conversion rates, such as abandoned carts and unsuccessful payments, and allows to
experiment with various payment options, checkout procedures, and promotional offers in

order to enhance customer experiences. To raise the average order value, the tool provides
flexible payment alternatives, such as installment plans or recurring billing, as well as utilises

data to tailor communications and websites to customers’ preferences.
Additionally, the tool offers self-service tools where customers can monitor their orders,

update their payment details, and control subscriptions. To promote transparency and trust,
the tool provides real-time transaction confirmations and notifications. It further analyses

customer behaviour and preferences to gain a deeper understanding of the target audience,
in addition to customising communications based on purchase history and customer data.

Moreover, by examining previous performances, the tool also helps companies to anticipate
upcoming trends, enabling them to proactively adjust their strategies and operations to align

with changing market dynamics.
One of the pioneers in the fintech sector, HyperPay provides businesses and customers
throughout the Middle East and North Africa region with an extensive array of state-of-the-art

payment solutions and services. The company’s offerings include online and mobile
payments, in addition to value-added services, such as cost management, fraud protection

solutions, and data analytics.

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