Page 63 - HyperPay REPORT - MARCH 2024

3/15/24, 12:01 PM HyperPay showcases its upgraded ‘HyperSight’ Analytic Tool at LEAP 2024 Conference | UAE News 24/7
The HyperSight tool facilitates the identification of patterns and
trends in sales, customer behaviour, and performance over time. It
also generates reports on a variety of payment processing-related
topics, including daily summaries, keeps close tabs on possible
fraud attempts and suspicious activity in real time, as well as
efficiently manages chargebacks by reviewing payment details.
Furthermore, it determines and resolves the issues that affect
conversion rates, such as abandoned carts and unsuccessful
payments, and allows to experiment with various payment options,
checkout procedures, and promotional offers in order to enhance
customer experiences. To raise the average order value, the tool
provides flexible payment alternatives, such as installment plans or
recurring billing, as well as utilises data to tailor communications
and websites to customers’ preferences.

Additionally, the tool offers self-service tools where customers can
monitor their orders, update their payment details, and control
subscriptions. To promote transparency and trust, the tool provides
real-time transaction confirmations and notifications. It further
analyses customer behaviour and preferences to gain a deeper
understanding of the target audience, in addition to customising
communications based on purchase history and customer data.
Moreover, by examining previous performances, the tool also
helps companies to anticipate upcoming trends, enabling them to
proactively adjust their strategies and operations to align with
changing market dynamics.

One of the pioneers in the fintech sector, HyperPay provides
businesses and customers throughout the Middle East and North
Africa region with an extensive array of state-of-the-art payment
solutions and services. The company’s offerings include online and
mobile payments, in addition to value-added services, such as
cost management, fraud protection solutions, and data analytics.

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