Page 59 - HyperPay REPORT - MARCH 2024

3/15/24, 12:01 PM HyperPay showcases its upgraded ‘HyperSight’ Analytic Tool at LEAP 2024 Conference | iHeartEmirates
aligns with our commitment to advance the growth of the fintech industry through numerous

diverse financial solutions.”

The HyperSight tool facilitates the identification of patterns and trends in sales, customer

behaviour, and performance over time. It also generates reports on a variety of payment

processing-related topics, including daily summaries, keeps close tabs on possible fraud

attempts and suspicious activity in real time, as well as efficiently manages chargebacks by

reviewing payment details. Furthermore, it determines and resolves the issues that affect

conversion rates, such as abandoned carts and unsuccessful payments, and allows to
experiment with various payment options, checkout procedures, and promotional offers in order

to enhance customer experiences. To raise the average order value, the tool provides flexible

payment alternatives, such as installment plans or recurring billing, as well as utilises data to

tailor communications and websites to customers’ preferences.

Additionally, the tool offers self-service tools where customers can monitor their orders, update

their payment details, and control subscriptions. To promote transparency and trust, the tool

provides real-time transaction confirmations and notifications. It further analyses customer

behaviour and preferences to gain a deeper understanding of the target audience, in addition to
customising communications based on purchase history and customer data. Moreover, by

examining previous performances, the tool also helps companies to anticipate upcoming trends,

enabling them to proactively adjust their strategies and operations to align with changing market

dynamics.

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