Page 71 - HyperPay REPORT

Page 71 - HyperPay REPORT - MARCH 2024

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3/14/24, 1:12 PM HyperPay showcases its upgraded ‘HyperSight’ Analytic Tool at LEAP 2024 Conference - mid-east.info
aligns with our commitment to advance the growth of the fintech industry through numerous
diverse financial solutions.”

The HyperSight tool facilitates the identification of patterns and trends in sales, customer

behaviour, and performance over time. It also generates reports on a variety of payment
processing-related topics, including daily summaries, keeps close tabs on possible fraud

attempts and suspicious activity in real time, as well as efficiently manages chargebacks by
reviewing payment details. Furthermore, it determines and resolves the issues that affect

conversion rates, such as abandoned carts and unsuccessful payments, and allows to
experiment with various payment options, checkout procedures, and promotional offers in
order to enhance customer experiences. To raise the average order value, the tool provides

flexible payment alternatives, such as installment plans or recurring billing, as well as utilises
data to tailor communications and websites to customers’ preferences.

Additionally, the tool offers self-service tools where customers can monitor their orders,

update their payment details, and control subscriptions. To promote transparency and trust,
the tool provides real-time transaction confirmations and notifications. It further analyses

customer behaviour and preferences to gain a deeper understanding of the target audience, in
addition to customising communications based on purchase history and customer

data. Moreover, by examining previous performances, the tool also helps companies to
anticipate upcoming trends, enabling them to proactively adjust their strategies and

operations to align with changing market dynamics.

One of the pioneers in the fintech sector, HyperPay provides businesses and customers

throughout the Middle East and North Africa region with an extensive array of state-of-the-art
payment solutions and services. The company’s offerings include online and mobile payments,

in addition to value-added services, such as cost management, fraud protection solutions, and
data analytics.