Page 76 - HyperPay REPORT - MARCH 2024

3/14/24, 1:12 PM HyperPay showcases its upgraded ‘HyperSight’ Analytic Tool at LEAP 2024 Conference - Middle East News 247
opportunity for us to shed light on our solutions, share our vision and connect with the global tech
community. Our participation in this event aligns with our commitment to advance the growth of the fintech

industry through numerous diverse financial solutions.”

The HyperSight tool facilitates the identification of patterns and trends in sales, customer behaviour, and

performance over time. It also generates reports on a variety of payment processing-related topics, including
daily summaries, keeps close tabs on possible fraud attempts and suspicious activity in real time, as well as
efficiently manages chargebacks by reviewing payment details. Furthermore, it determines and resolves the

issues that affect conversion rates, such as abandoned carts and unsuccessful payments, and allows to
experiment with various payment options, checkout procedures, and promotional offers in order to enhance
customer experiences. To raise the average order value, the tool provides flexible payment alternatives, such

as installment plans or recurring billing, as well as utilises data to tailor communications and websites to
customers’ preferences.

Additionally, the tool offers self-service tools where customers can monitor their orders, update their payment
details, and control subscriptions. To promote transparency and trust, the tool provides real-time transaction

confirmations and notifications. It further analyses customer behaviour and preferences to gain a deeper
understanding of the target audience, in addition to customising communications based on purchase history
and customer data. Moreover, by examining previous performances, the tool also helps companies to

anticipate upcoming trends, enabling them to proactively adjust their strategies and operations to align with
changing market dynamics.

One of the pioneers in the fintech sector, HyperPay provides businesses and customers throughout the
Middle East and North Africa region with an extensive array of state-of-the-art payment solutions and

services. The company’s offerings include online and mobile payments, in addition to value-added services,
such as cost management, fraud protection solutions, and data analytics.

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