Page 1038 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

1/18/24, 11:40 AM Innovations soar Samana Developers to top 10 highest off-plan sellers in 2023
12 Project Launches in 2023

Compared to formidable competitors, Samana Developers not only held its ground but

surpassed expectations, capitalising on changing market dynamics to secure

unprecedented growth and launching 12 new projects in 2023. The company's
adaptability to changing trends and alignment of offerings with customer preferences

played a pivotal role in the outshining of competitors.

Samana Developers' noteworthy achievement in 2023 is marked by a substantial Dh3.3
billion sales volume in the Dubai real estate market. The company's commitment to

outstanding service and its "on time, every time" philosophy have been instrumental in
achieving this milestone. As showcased in its track record, Samana Developers delivered

three projects on time, solidifying its reputation for reliability and excellence.

Resort-style Living and Private Pools Remained Investor Magnets

Samana Developers' success is intricately tied to competitive offerings that set it apart
from the competition. The introduction of resort-style living with private pools in residential

buildings has been a pivotal innovation, resonating with the market and contributing to the
company's swift ascent in the real estate ranks. This innovative concept showcased the

company's dedication to outside-the-box design concepts and luxurious living
experiences, making it the "most trending developer" in terms of innovation and delivery.

Imran Farooq, CEO of Samana Developers, highlights the key factors behind the

achievement, stating, “Securing a position among the top 10 developers in the UAE is a
testament to team's dedication and commitment to providing tailor-made investment

advice and exceptional service. Our ‘on time, every time’ philosophy, along with our

unique offerings, has propelled us to the forefront of the real estate market, and we are
excited to build on this success in the coming months.”

Looking ahead, Samana Developers is poised to capitalize on the momentum gained in

2023. Projections indicate a substantial 40%-50% growth in the overall market size in
2024, with the off-plan sector maintaining dominance.

Dh8.8 Billion Target for 2024

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